1. ECONOMIC TRENDS IMPACTING ON SENIORS HOUSING

  1. More Money Is Spent By Over 50s On Renovations/Modifications Than On New Builds - NAAHB Study
  2. Rise In Divorce Post 60
  3. Three Quarters Of Older Homeowners Have Interest-Only Mortgages
  4. Increasing Number Of Over 55s Still To Pay Off Their Mortgage
  5. Baby Boomers: Poorer In Old Age Than Their Parents
  6. Under One Roof: Building For Extended Families
  7. 'Granny Pods': Keeping Seniors/Families Together
  8. One Third Of Pensioners Forced To Borrow Money From Their Children
  9. Increasing Propensity To Sell Homes To Supplement Cost Of Living Increases
  10. Boomerang Generation / Young Adults Return Home
  11. Gen Y Priced Out Of Home Ownership
  12. Growth Of Reverse Mortgages
  13. Don't Count On Boomers As Next Big Customers

2. POLITICAL TRENDS AFFECTING SENIORS HOUSING

  1. Planning Laws Make It Harder For Retirees To Downsize
  2. Link Between Increase In Assisted Living Options And Decline In Nursing Home Occupancy

3. SOCIAL TRENDS INFLUENCING SENIORS HOUSING

  1. Rise In Boomer Numbers Having To Care For Frail Parents And Adult Children
  2. Rising Number Of Post 67 Year Olds Who Chose Not To Retire
  3. Half Of Over 65s Rely On Their TV For Company
  4. Increase In Number Of Middle Aged People Living Alone
  5. 89 Per Cent Of Seniors Want To Live In Own Home
  6. Work, Travel, Communal Living And Passion Top Over 50s Future Life Expectations
  7. The Pursuit Of Adventure
  8. Grandparents In Demand For 'Family' Childcare
  9. Boomers Are Migrating
  10. Baby Boomers Behaving Like Nobility In The Peasants' Revolt Risk Uprising From Gen X And Y
  11. Growth Of Concierge Services
  12. Growth Of Masterpiece Living (Physical / Social / Spiritual / Intellectual)
  13. Retirement Is Bad For Health (Institute Of Economic Affairs Report)
  14. Creation Of Memory Lanes In Dementia Settings
  15. Growth Of Retro Housing

4. EMERGING HOUSING TRENDS

  1. Life In Hotel Alternative To Ownership
  2. Chinese / Empty Nesters Reignite CBD
  3. Malls Become Boomer Cathedrals
  4. Growth Of Ultra Luxurious Apartments
  5. Water, Water Everywhere
  6. International Communities
  7. Theming Apartment Complexes
  8. Unique Boutique Design
  9. Rise Of Raison D'etre Communities
  10. Seniors Housing Over Rail Stations
  11. Growth Of Micro Apartments
  12. Emergence Of Multi-Generational Communities
  13. Buying A Second Life
  14. Reinventing A Retirement Community
  15. Bolstering College Town Life
  16. Animal Life
  17. Sports Housing
  18. LGBT Enclaves
  19. The Greening Of Concrete
  20. Desire For Community
  21. Urban Village Design
  22. Co-Op Housing
  23. Growth Of Specialist Communities
  24. Re-Emergence Of The Granny Flat
  25. Affordable Housing / Design
  26. Affordable Housing / Colour
  27. World's Best Continuous Care Retirement Community (CCRC)
  28. Recrafting Of Faith Based Housing Communities
  29. Replicable Assisted Living Model
  30. Regingering Community Centres
  31. Small House Design Concept
  32. Hotels Being Converted Into Assisted Living
  33. Care Share Houses
  34. Embrace Of Passivent
  35. Multi-Generational Concierge Living
  36. Embrace Of Eclectic Design
  37. Roof-Top Living
  38. Targeting Over 50s Without Age-Badging
  39. Laneway Life
  40. Age Harvesting New Apartheid

5. EMERGING BUSINESS TRENDS

  1. Growth Of Care Voucher System
  2. Home Care In Transition
  3. Growth Of N.D.R.E Movement
  4. Will Hotels Or Care Sector Win Battle For Medical Tourism
  5. Extending Life Of Long Term Care Home
  6. Future Of Dementia Market
  7. Retro Villages
  8. Tele Medicine Trends
  9. Hotel / Residential Mix

6. EMERGING MARKET OPPORTUNITIES

  1. Care Of Adult Disabled Currently Living With Ageing Parents
  2. Growth Of Spare Body Parts
  3. How Nursing Homes Will Evolve
  4. Grandparents With Legal Custody Of Grandchildren
  5. Regenerating 'Main/High' Street
  6. Smart House Evolution

7. EXPERT VIEWS

8. UNDERSTANDING THE MARKET

  1. Understanding Generational Change
  2. The Veterans
  3. The Baby Boomers
  4. Generation X
  5. Generation Y (Nexters)
  6. Detailed Generational Characteristics

9. NEW BUSINESS MODELS

  1. New Business Model For Baby Boomer Housing

10. GROWTH OF INDEPENDENT LIVING

  1. Best Independent Living Designs

11. THE MARKET IN PURSUIT OF NICHE HOUSING

  1. Supported Living
  2. Small Community Housing Nodules
  3. Conversion Of Old Hotels Into Seniors' Rentals
  4. Bespoke Design
  5. Inner City Tower Living For Elderly Disabled
  6. Who Makes Over 50s Housing Buying Decision

12. THE CLIENT IS KING (OR QUEEN)

  1. Understand The Client